The WSJ ranked Amalfi Estates as one of the top 10 teams in the US out of over 2M agents. Marguleas has sold over $2B and is known for his creativity with marketing, publicity, and technology to market some of the best properties, including his recent $63.1 M record-breaking sale of the Hearst estate, the most expensive home in the country to sell at auction. Marguleas is an incredibly sought-after speaker, panelist, and educator. With every home sale, Amalfi gives 10% to charity and has been fortunate to have donated over $2M, helping 50,000 families since 2015.

Scaling Your Boutique Team

Learn how to go from the top Producer and Rainmaker to a Business Owner and Mentor to your agents. If something were to happen to you, would your business survive?

  • For the past three years, break down your company's sales volume, # of deals, and the % of the business you did. Long vacation or had a family emergency

  • Define your company's core values, mission statement, company culture, and USPs (unique selling points).

  • Decide how many agents and type of agents (new, experienced) or multiple offices you need/want and Sales Manager, Office Manager, Brick & Morter space, or Virtual.

  • Commission Splits, Tiers, based on dollar volume, transactions. Are your splits too high? How much should you net per agent? Culture of Productivity

  • Business plan to hire agents: Where to find agents, the interview process, training program, retention, one-on-one coaching form, and most common hiring mistakes.

  • Are you happy being the mentor & not selling? How do you prepare for your top agent leaving you? Teams within a Team

Breaking Into the Luxury Market

Learn how to go after higher price listings and buyers, increase your GCI, and work fewer hours

  • Define Luxury in your market. Make sure you look the part. Buyers' agents vs. Sales Partners.

  • Know your luxury market data. Take a luxury seminar or negotiation class. Visit higher-end open houses.

  • Leverage the Media Write articles in the local paper/online.

  • Sponsor or attend luxury events. Join a high-end networking group, clubs, and charity boards. Start charitable giving programs.

  • Business plan to Increase your average sales price.

  • Best listing and marketing strategies to get Higher-end clients and marketing those high-end properties.

Anthony leads a top 10 team and has produced $2B in sales.